
Sony - which laid off 8 thousand or 4% of its global work force - is now struggling with an overpriced gaming console it has yet to make money from - the PS3 (right).
Now comes new US sales figures for November from NPD showing PS3 sales dramatically falling while its rivals increase. Sales of the PS3 fell 19% last month from a year earlier, while sales doubled for the Wii console and rose 8% for the Xbox 360.
The WSJ speculates this morning that Sony's strategy of selling a pricey game machine with advanced features and cutting-edge components appears to be backfiring as a deepening recession has U.S. consumers more price sensitive than ever.
It points out that if Sony doesn't close the gap with its rivals, it could risk making the PS3 an afterthought to game publishers, who focus most of their resources on the machines with the most users. that it's possible to buy a Blu-ray player and an Xbox 360 for less than a PS3 and that Sony gambled and lost in its stupid policy of not cutting PS3 prices to boost sales before the holidays because of Sony Chief Executive Howard Stringer's commitment to making the games division profitable after heavy investment in the PS3 machine.
Businessweek gives some suggestions on what's needed if PS3 is to be saved.
Information Week notes it's cheaper now to make a PS3 after Sony cut costs but this may still be too late.