Amazon.com is calling this holiday season its “best ever,” saying it saw a 17% increase in orders on its busiest day — a rare piece of good news in a season that has been far from merry for most retailers, including online businesses.
Amazon customers ordered more than 6.3 million items on Dec. 15, compared with roughly 5.4 million on its peak day last year, the company said. It shipped more than 5.6 million products on its best day, a 44% surge over 2007, when it shipped about 3.9 million on its busiest day.
Amazon’s best-sellers included the Nintendo Wii game console, Samsung’s 52-inch LCD HDTV and Apple Inc.’s iPod touch.
Forrester Research analyst Sucharita Mulpuru said Amazon’s experience shows the current economy is favoring discount retailers, both online and offline.
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